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Business model from the industrial value chain: Case of bio packaging of cocoa residual biomass

10.24050/reia.v21i42.1771
Published 2024-07-10
Articles

Abstract

In today’s increasingly competitive and dynamic business environment, the ability to adapt
and innovate is the key to long-term success. In this context, well-defined business models
not only function as compasses for companies or ventures toward profitability, but they
are also tools that allow them to face the complexities of the market. Although frameworks
have been proposed to guide the construction of these models, such as the traditional
Canvas, a gap has been found in the scientific literature about the integration of this Canvas
with industry-specific tools. This lack of integration can limit the effectiveness of business
strategies and hinder the ability of companies to make the most of their potential. For this
reason, the purpose of this study is to address this gap by adapting a method that allows a
deep integration between a tool of the sector, in this case, the various stages of the industrial
value chain with the blocks of the traditional Canvas model. To this end, the cross-analysis
method was adapted, which eased the generation of a practical guide for the creation of
business models that not only consider the intrinsic characteristics of the business but
also the particularities of the industry in which they use. This guidance was applied to a
venture focused on the commercialization of bio packaging made from cocoa waste and the
results revealed key symbiotic relationships between the value proposition and all links
in the industrial value chain, as well as the tactical integration of strategic collaborations
at multiple stages of the value chain to ensure the operational viability of the business. It
was also found that this integration can offer valuable insights for strategic planning and
business strategy formulation.

Keywords

Categories

Authors

  • Julieth Katherin Acosta Medina

    Colombia

  • Maira Camila Paba Medina

    Colombia

  • Aura Cecilia Pedraza Avella

    Colombia

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