Marketing

38 Items

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An evolutionary algorithm for solving problems in Marketing - Henry Lamos - Luis Alferez

Henry Lamos, Luis Gerardo Alferez

83-91
Categorization of retail according the added values percieved by the consumers of the socialeconomic degrees 3 and 4 of Bogotá, Colombia

Gustavo Riveros Polania, Camilo Pedraza, Yessica Barrero, Ana María Aguilar

63-81
Commercial strategies for competitiveness in an intermediate city: case Manizales - Rocio Tabares - Diego López

Rocío Tabares Hoyos, Diego López Cardona

54-61
Consumer reactions in the polygraph before a propaganda about the environment - María Orquídea Escobar

Maria Orquídea Escobar Torres

30-35
Customer satisfaction with the service of educational institutions in the private sector, located in the city of Xalapa-Enríquez, México

Judith Guadalupe Montero Mora, Rosa María Cantón Croda

1-15
Customer service, service, product and price as determining variables of customer satisfaction in a service SME.

Nemecio Lorenzo Valenzuela Salazar, Clara Patricia Buentello Martínez, Lilia Alanis Gomez, Veronica Villareal Sánchez

18-24
Design of a model that interprets the concept of territorial marketing applied to the department of Santander and its metropolitan area

Luis Alfredo Rojas Lizcano, Adolfo Segura Moya

33-41
Dynamics of endomarketing in the fast food restaurant FRISBY S.A.- Valentina Alzate - Natalia Sosa - Laura Gutierrez

Valentina Alzate Salazar, Natalia Andrea Sosa Rey, Laura Patricia Gutiérrez Escobar

36-42
Edu- Entertainment and Marketing of Experience with children as a strategy for the dissemination of Science and Technology

Alejandra Vega, Danae Duana Avila

50-67
Evaluation of the digital marketing mix of virtual self-service sales platforms in Colombia

Paula Andrea Mejia Henao, Yeimi Viviana Marín Chaves

1-13
Factors that influence the selection of restaurants (consumers), from the historic center of Puebla

Karla Coré Moreno Cortés, José Ángel Maldonado Reséndiz, Guadalupe Morales Espíndola

71-80
Green marketing as an economic alternative - Luz Vargas

Luz Amparo Vargas Sánchez

140-143
Innovation, Organization And Marketing - By Charles Arosa Carrera

Charles Arosa

23-25
Latin America: towards its own construction of marketing - Alejandra Pineda

Alejandra Eugenia Pineda Henao

62-68
Magical Town of Valladolid

José Apolinar Zapata Aguilar, Olga Libia Cruz Díaz, Elisa Cabrera Ignacio, Carlos Alberto Cupul Rosado

e-307
Management of social media marketing, to increase sales in service SMEs, whose clients are part of a university community. Puebla City case study

Karla Coré Moreno Cortés, María Martha del Socorro Romano Cadena, María del Refugio García Alarcón

112-128
Market opportunities for nutraceuticals from consumer psychology

María Auxiliadora Iglesias Navas, Hilda Elena Estrada López, Marly Johana Bahamón Muñeton

81-87
Market research and its use in decision making

Ginna Katherine Salas Leal, Ingrid Astrid Botero Gutíerrez

50-55
Marketing and innovation processes in SMEs in a locality of Bogotá - Rocío Peña

Rocio Peña Meneses

48-53
Marketing and social and business responsibility, developed with residents of the village of Candelaria, municipality of Ráquira Boyacá - Ángel Ávila

Ángel Leonardo Ávila Catañeda

127-132
Motivation and perception of undergraduate students about internationalization programs - Juliana Solórzano - Madeline Melchor

Juliana Solórzano Escobar, Madeline Melchor Cardona

112-119
Neurolinguistic programming as an international marketing strategy in the leading brands of the interbrand international index 2014 - Laura Giraldo - Paula Lora - Oscar Mahecha - Paula Ruiz

Laura Giraldo Lemus, Paula Lora Muñoz, Oscar Mahecha Pereira, Paula Ruiz Camacho

92-98
New product market study: natural disinfectant - Natalia Castaño - María Huertas - Madeline Melchor

Natalia Castaño de la Cruz, Maria Camila Huertas Umaña, Madeline Melchor Cardona

120-126
Perception of Microentrepreneurs in the Public Sector by the National Institute of the Entrepreneur as Public Policy

Alfredo Pérez Paredes, José Aurelio Cruz de los Ángeles, Amado Torralba Flores

19-37
Proposal to measure the effectiveness of advertising in the credibility of celebrities - Germán Quintero

Germán Augusto Quintero Duarte

106-111

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