The Pueblos Mágicos (Magic Villages) and the relevance of cultural education in its population, in order to promote tourism and local development

Abstract

Status: Tourism is key to the national economy. That is the reason why “Magic Villages” (Pueblos Mágicos) initiative was introduced. In order to analyze and improve this initiative, a study is needed, at a national level and another one in a particular level. Objective: To know the “Magic Villages” brand, it’s evolution and the different projects generated around it. Materials and methods: The “Pueblos Mágicos” brand can be known throughout an ethnographic research. This research’s information is issued by the federal government throughout different entities, specially the Ministry of Tourism (SECTUR). Results: Mexico has locations with attractive cultural diversity. It is important to make those locations known within Mexico and worldwide, to achieve a continuous growth of “Pueblos Mágicos” and that more and more states get recognition. Discussion: Since its inception, the project has undergone modifications, especially in the budget allocation due to changes in administration; however, it is necessary to make a comprehensive investment planning considering both the ecological balance and the economic growth of the inhabitants to achieve sustainable development. Then to publicize the relevant aspects that the accrediting bodies consider to grant the “Pueblos Mágicos” nomination. Conclusions: this article provides the opportunity to show the advantages and disadvantages of the “Pueblos Mágicos” brand in Latin America. It also helps other nations to apply similar projects so that their populations get benefits and be recognized as the “Culture is the only thing that can save people [...] it allows us to see misery and fight it, it allows us to see what needs to be changed and what should be left as is” (Periódico de Asambleas, 2017). Contribution/originality: The opinions shown in this article are based on the information from the main government secretariats involved in this project. The purpose of this research is to publicize the “Pueblos Mágicos” brand worldwide, especially in Latin America, which due to its history, architecture and culture can apply similar projects.